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    FMCG General Trade Intelligence

    Practical insights on field operations, ISR and TSM coaching, and making frontline conversations measurable.

    FMCG General Trade··8 min read

    What is Productive Outlet Coverage — and Why Your SFA Can't Measure It

    Quantity of visits is not the same as quality. Learn what productive outlet coverage really means and why your SFA is structurally blind to it.

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